Email marketing is the act of sending an advertisement message or commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a possible or current customer can be considered email marketing. It involves using email to send advertisements, request business, or request sales or donations.
Moreover, email marketing is an also effective tool to be used for customer acquisition also as retention with the rate of 81% and 80%, and about 56% of companies agree that email offers “excellent” to “good” ROI.
Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
Important Types of Email Marketing
Email marketing can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers.
The email newsletter could be a one-off communication that may be wont to send promotional messages, important account information, product updates, and more. Done well, an email newsletter will help build brand recognition and awareness.
Email receipts, invoices, billing statements, order confirmations are examples of transactional emails. They are triggered by user behavior.
Behavioral emails are targeted messages based on a user’s behavior.